The Unseen Voices

10. Craft Kancils [10.1a Film Direction: Single]

Links:

https://www.facebook.com/rotarymalaysia3300/

Product/Service:

CSR

Client:

Rotary District 3300 - Action Group on Avoidable Blindness

Brief:

Rotary District 3300 Action Group on Avoidable Blindness wanted to create a Malaysia Day campaign that highlights a group often left out of national celebrations, the visually impaired community. The goal was to bring visibility with dignity, showing that being unseen doesn’t make anyone less Malaysian. Instead of pity or dramatization, the campaign aimed to normalize inclusion and remind Malaysians that patriotism lives in the heart, not in sight.

Solution:

The result was “Unseen Malaysians”, a 30-second social video featuring real members of the blind community doing everyday things, working, cooking, parenting. Before they each wish the nation Selamat Hari Malaysia. Shot in natural light with authentic soundscapes, the film used sound as its emotional core and avoided overproduction or sentimentality. The campaign reached over 84,000 organic views, sparked collaboration among NGOs, and is now being used in schools through Rotary’s Interact Clubs. More than a video, it started a lasting shift proving that inclusion isn’t about special treatment, but about giving every Malaysian a voice in their nation’s story.

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