Nissan Almera: Real Connectivity, Real Seamless.
1. Film & Branded Content Kancils [1.2a Film (Online): Single]
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Links:
https://www.youtube.com/watch?v=6DYstOcqcJg
Product/Service:
Automotive
Client:
Edaran Tan Chong Motors Sdn Bhd
Brief:
Nissan hasn't launched a new model in the last few years.
While Nissan's competitors (Toyota & Honda) have been introducing new models and refreshes far outpacing them in the market.
Nissan would like to find a way to play-up what is a standard feature, which is the inclusion of Android Auto into something far more exciting for potential customers.
Solution:
We decided that the best way to do that is through entertainment.
We created a personality for each feature on Android Auto (Music playback / Navigation / Communication)
Blending it into an entertaining story of a guy's drive back home
