Honda Prelude - Dare to Dream

12. Craft Kancils [12.2a Cinematography: Single]

case board

case film

creative assets

Links:

https://youtube.com/shorts/R-R9PXL-5f4?si=83QGLBfttt0VfZur

Product/Service:

All-New Prelude

Client:

Honda Malaysia

Brief:

After a 25-year hiatus, the legendary Honda Prelude returns with S+ Shift as Malaysia’s first hybrid coupé. But it returned to a very different market, shaken up by the influx of Chinese automakers. Ads were filled with flashy vehicles, attractive pricing and unnecessary features, but the joy of driving was forgotten.

Solution:

A DRIVE YOU NEVER WANT TO END. We brought our audience into the world of S+ Shift. Every sight and sound was crafted to stir the senses, allowing audiences to experience the liberating sensation of the hybrid drive. The film was designed to build in pace and energy - shifting from calm, sensory moments to high energy visuals that amplify exhilaration, staying true to Honda’s DNA of fun driving. SEE Optical techniques and dynamic camerawork to create the sensation of accelerating into hyperspeed. HEAR Audio built around the distinctive gear-shifting and revving sounds of the hybrid, layered with nature and futuristic sounds to create an all-in-one immersive soundscape. FEEL Visuals and sound come together to show the hair-raising sensation of the drive.

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