Mencari Kedai Lejen

7. Commerce Kancils [7.2 Best use of Commerce (film & radio)]

case film

case board

Links:

https://www.youtube.com/watch?v=iN9Go4vDUKk&t=1s

Product/Service:

Astro BizOne

Client:

Astro

Brief:

Astro wanted to build trust and advocacy for Astro BizOne among Malaysian F&B SMEs by showing how it goes beyond being a platform to become a true business partner. The challenge was to demonstrate how AstroBiz helps F&B owners attract customers, drive footfall and grow their businesses through real stories and experiences.

Solution:

We created Mencari Kedai Lejen, a cinematic docuseries celebrating real Malaysian F&B businesses, the people behind them and the food that makes them special. Through authentic, human-led storytelling, we brought their business journeys to life, showing how AstroBiz’s marketing support and the power of live sports and entertainment help attract customers and create opportunities for growth. By letting the owners’ stories speak for themselves, we turned real experiences into powerful proof of AstroBiz’s value as a business partner, inspiring trust and advocacy among fellow F&B entrepreneurs.

Previous Next