Knorr Lauk Bola Antarabangsa
8. Brand Experience & Activation Kancils [8.10 Best use of Cultural Insights in Brand Experience & Activation]
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Links:
Product/Service:
Food and beverage
Client:
Unilever (Malaysia) Holdings Sdn. Bhd.
Brief:
Knorr was a household favourite among Malaysian moms and aunties,
but we wanted to reach beyond the kitchen and connect with a
younger audience. With the FIFA World Cup bringing football fans
together, how could Knorr get in on the action?
Solution:
Insight:
In Football slang, when a team loses it means they got cooked. In
Malaysia, we call them “lauk.
” But lauk is also what Malaysians call the
dishes we eat.
Idea:
We tapped into the Malaysian football slang “lauk” and turned every
country that got cooked during the knockout stages from the Round of
32 to the World Cup Final into their iconic national dishes that
Malaysians could recreate with Knorr.
