MY FM BIG SHOW 2025
9. Entertainment Kancils [9.5 Brand Partnerships, Sponsorship and Collaboration]
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Links:
-
Product/Service:
Digital (Social Media)
Client:
Astro Audio
Brief:
For the 27th consecutive year, MY FM has retained its title as the most listened-to Chinese radio station in Malaysia. To show appreciation to their loyal listeners, the annual celebration for MY FM, MY FM BIG SHOW was created.
Solution:
With the theme “Galaxy of Mystery Boxes”, the event creatively incorporated the concept of blind box, with each segment unveiling a unique surprise. From announcer performances to imaginative stage acts, the show was packed with excitement and wonder from start to finish. MY FM BIG SHOW 2025 also highlighted social issues to raise awareness and show support, staying true to its mission: “Accompanying our listeners, caring for society.” Special thanks to the main sponsor of MY FM BIG SHOW 2025, Wellous and Joy Paradise for their generous support. Additional thanks to Red Box, Batik Air and Lalamove as official partners and to Setia SPICE Arena as the official venue – with support from the Penang State Government.
