Sooka (Tergoda dgn Sooka?)

12. Craft Kancils [12.1a Film Direction: Single (overall artistic direction; how production design, casting, cinematography, editing come together to tell a story)]

Links:

https://www.youtube.com/watch?v=aEQR9LZRGLo

Product/Service:

Product Film

Brief:

Sooka was targeting young Malaysians, but we weren’t looking to compete head-on with mainstream streaming services. Instead, we positioned Sooka as an irresistible temptation. One so good, people would do anything to sneak a watch, even when they know they shouldn’t.

Solution:

To show just how irresistible sooka could be, we created Cockeyed: a film about a man so tempted to watch Sooka that he underwent surgery to reposition his eyes, allowing him to keep one eye on his screen no matter what life threw at him.

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