Filem Hari Kebangsaan & Hari Malaysia CelcomDigi 2023 - Projek My Malaysia
9. Craft Kancils [9.19 Interaction & Digital Motion Design]
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Links:
https://www.youtube.com/watch?v=47R8oNSWJ8A
Product/Service:
Telecommunications company
Client:
CelcomDigi
Brief:
The campaign harnessed the power of generative AI '“ an artificial intelligence tool that creates content from text, images or videos '“ to inspire Malaysians to come together and share their vision of our country.
The public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools to express their vision. Their visions were turned into prompts, which became unique AI-generated video clips that reflected the Malaysia they see in their hearts.
Throughout the campaign, hundreds of submissions were generated then put together to form a cohesive story that united the collective sentiments of the rakyat.
What followed was an awe-inspiring film made up of AI-generated scenes by Malaysians from all walks of life '“ an unprecedented demonstration of how we are stronger and more beautiful when we come together.
