Aku, Tenaga
1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]
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case film
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creative assets
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Links:
Product/Service:
Utilities
Client:
Tenaga Nasional Berhad
Brief:
It’s no secret: people hate AI. Yet for Tenaga Nasional Berhad, it has an important role in building a smarter, more resilient energy future for Malaysia and the region. To help people embrace that future, we needed to make AI’s potential feel meaningful. Malaysia's National Day offered an opportunity: look back at the changes that brought us here and open minds to what could take us forward.
Solution:
We gave energy a voice and invited Malaysians to see their country’s transformation through its eyes. Drawing on historical images, we combined AI with traditional filmmaking to reconstruct milestones and bring energy’s journey through the years to life.
The craft carried the message. Guided by human research, imagination and judgement, AI helped us tell a story that spanned generations. By using a technology of tomorrow to revisit the progress of yesterday, we invited Malaysians to consider what it could make possible in the right hands.
