Helping Malaysians At Their Most Vulnerable
4. Outdoor Kancils [4.2b Best use of posters: Campaign]
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Links:
Product/Service:
Mall
Client:
IKANO Corporation Sdn Bhd
Brief:
IPC Shopping Centre was looking to establish themselves as the go-to dining destination, with the new addition of F&B options to their already impressive list. But how could it flag down audiences to visit, as well as compete with surrounding malls and nearby outlets that were already dominating?
Solution:
We needed to tap into what's on the minds of weekday workers, particularly those who commute daily within the vicinity. Their common daily conundrum '“ 'Where to go for lunch without queuing for so long?'
We echoed their thoughts through a series of Automated Platform Gate (APG) posters, strategically placed at 1 Utama MRT station (next to IPC's biggest contender), that teased and enticed them into making that quick stop at IPC Shopping Centre that's just one station away - for a multitude of delicious lunch options, minus the crazy queues. Names of various food tenants were featured, together with each of their yummiest signature offering.
