Red All Year, The Smallest Venue in Malaysia
5. Design Kancils [5.8 Packaging Design]
case film
×
![]()
case board
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Red All Year ang pow pack, Chinese New Year 2026 premium
Client:
Confetti, The Centre of Celebration
Brief:
Every Chinese New Year, Malaysian businesses give away ang pow packets as premiums. They print the same greetings, and fifteen days later the packets are put away, forgotten or thrown out. Confetti is Malaysia's largest one stop celebration centre, hosting every kind of celebration across seven halls, all year round. Its Chinese New Year premium had to do the same. It had to be kept, used and remembered long after the festival, by customers, business owners and prospective clients.
Solution:
We designed Red All Year, the smallest venue Confetti has ever built. A keepsake box of eight ang pows in two reds, bright and deep, finished with a gold foil confetti burst that echoes the Confetti mark. Inside, five sticker sheets carry 145 circular characters drawn from 25 auspicious words, in varied sizes and two embossed finishes: shimmering bronze and shimmering gold. Recipients arrange the characters to dress each ang pow for any occasion. Weddings, birthdays, housewarmings, openings, and New Year too. A folded greeting card tells the story. 1,000 packs were produced and given away, putting 8,000 ang pows and 145,000 blessings into circulation.
