Hati Gumbira, Lychee Vanilla

2. Audio Kancils [2.1a Best use of radio: Single]

Product/Service:

Lychee Vanilla Ice Cream

Brief:

1. To ignite the feeling of playful-ness in families to bring everyone together. 2. To resonate with Ramadan Raya period as the ad will be aired during this period as well.

Solution:

Creating refreshing family moments through musically led script that highlights act of sharing ice cream with family. Music, script and delivery were crafted with a goal - to allow listeners imagine the refreshing moment together and how refreshing the taste of the ice cream is. The ad was further used in KOL contents to maximise reach and recall. Video material provided for reference. Posting link: https://www.instagram.com/reel/DIgrxObSYNP/?igsh=Z3ZybWs5OTNjbXNt

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