ASNB Power Of Strong Reserves
12. Craft Kancils [12.22b BM Copywriting: Campaign]
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Links:
https://linktr.ee/ASNBstrongreserves?lt_utm_source=lt_admin_share_link#610606779
Product/Service:
Malaysia's unit trust management company
Client:
Amanah Saham Nasional Berhad (ASNB)
Brief:
How can ASNB connect with mass Malaysian football fans during the FIFA World Cup, and get them to increase their savings, without being an official World Cup sponsor or a sponsor of any of the top players.
Solution:
During the World Cup, all eyes are on the star players. But strong reserves that can help you score the important goals.
While everyone focused on the stars, ASNB, Malaysia’s largest investment institution chose to invest more wisely by highlighting how having strong financial reserves can help you score the most important goals…life goals. Each goal chosen for its importance to young Malaysians.
