Ini Flow Aku by Hidup+100

9. Entertainment Kancils [9.15 Influencer & Co-creation]

case board

creative assets

Links:

https://www.instagram.com/p/DZ4jt6QhX6m/

Product/Service:

FMCG

Client:

F&N Beverages Marketing SDN BHD

Brief:

100PLUS has been Malaysia’s go-to sports drink, but to a new generation of young Malays, “active” means more than sport: creating, hustling and living on their own terms.

Solution:

We created an anthem made of real Gen Z's passion points told through their real social media content and TikToks and got Influencers and social creators to do their own version of the anthem. They weren’t briefed to promote it, they were invited to remix and express it in their own way. Each one reinterpreted the anthem in their own flow as branded content, turning one song into multiple genres, formats and trends rooted in their passion points from food to gaming, and travel to fashion. The result was a single anthem that grew into many versions, each one native to a different Gen Z community, and an influencer programme where creators shaped the work rather than just broadcasting it.

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