5G Food Fight
10. Craft Kancils [10.1b Film Direction: Campaign]

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Links:
Product/Service:
Telecommunication
Client:
Yes 5G
Brief:
Yes 5G needed to show Malaysians what uncapped data and speed truly meant. But the real challenge was: how do you bring to life something as abstract as "Uncapped"?
Solution:
Metaphors have a unique ability to make complex ideas relatable. By drawing parallels between everyday experiences and 5G data plans, we could show just how Yes 5G delivers on its promise, while other telcos fall short.

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