Bridging Oceans: MISC's Digital Platform Connecting Hearts and Cultures
6. Digital Experience Kancils [6.16 Creative Effectiveness: Digital Experience]
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Links:
Product/Service:
MISC e-Greeting Platform
Client:
MISC Berhad
Brief:
MISC, a global maritime leader, needed a digital communication solution to unify its 8,000+ employees across various regions, particularly seafarers isolated at sea during festive periods. Employees were sending inconsistent or no festive greetings, creating a fragmented experience. The goal was to develop a scalable platform that allowed all employees to send consistent, meaningful festive messages, reinforcing MISC's values of unity, leadership, and cultural inclusivity, regardless of their location. This project aimed to connect the workforce globally and create a cohesive communication experience.
Solution:
To address MISC's communication challenges, we launched a scalable digital transformation project - a unified e-greetings platform that delivers across multiple festive occasions. Designed for global impact, the platform ensures consistent, meaningful participation for all employees. Featuring dynamic festive designs inspired by Islamic art and customizable visuals, paired with AI-generated music, it allows employees to send personal, culturally rich greetings that resonate worldwide.
