6. Digital Experience Kancils [6.15 Innovation in Digital Experience]
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Links:
https://www.axiata.com/rayareimagined/
Product/Service:
Technology
Client:
Axiata Group Berhad
Brief:
Past Raya memories are a recollection of what we remember. However, some are never captured or visualised. Some slowly fade away. As a leading telco, Axiata connects past memories of what Hari Raya meant to the old. For today's young generation.
Solution:
Utilising Midjourney, we invited people to share their past Raya memories and use them as prompts. Turning memories of what they remember, into images. Reminding what's precious to them - memories with their loved ones. And ensuring these memories live forever, in the digital realm.