Suasana Hari Rabu

9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:

https://youtu.be/vKMl5RE0Msg?si=e3xxdNeS5PoGE2zn

Product/Service:

OneGrab

Brief:

During Raya, almost every brand will release a Raya film. And these films are all same-same but different tear-jerking, emotional, and heartwarming. Ngaaw How can Grab stand out in a sea of soppy emotional ads?

Solution:

While most Raya ads featured hometowns and family reunions. We told a story about an orphan with no family instead in the film 'Suasana Hari Rabu'. After losing her parents in a freak accident, Rabu (the protagonist) developed a strong hatred for festivities. When you don't have a kampung to belong to, it's only natural to hate Raya. Will this Raya anti-hero win the hearts of Malaysians?

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