Koleksi Raya LazLook
8. Brand Experience & Activation Kancils [8.3 Best use of events & live experiences]
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Links:
https://www.youtube.com/watch?v=DD_y-PDXff4&ab_channel=LazadaMalaysia
Product/Service:
E-Commerce
Client:
Lazada Malaysia
Brief:
It's no surprise that Malaysians are increasingly shopping online to discover new fashion products. Lazada is home to numerous homegrown brands, and we needed a grand vision to to connect with consumers this Raya season. We needed a way to connect with local consumers fast, a way that leaves a lasting impression. Question is, how do we create an unforgettable impact? How do we make Koleksi Raya Lazlook THE choice for Raya?
Solution:
Welcome to the "Koleksi Raya Lazlook," the biggest guerrilla fashion show in the heart of Bukit Bintang crosswalk! We transformed the busiest crosswalk in Malaysia into a 500m runway, blocking the busiest intersection point for 10 minutes during the peak of the day. With an army of police force and RELA support, we painted the town Blue with Digital Out Of Home, live-streaming the entire event on Lazlive and simulcasting it on a giant DOOH cube for all to see. Over 50 models hit the streets with captivating props, making an unforgettable statement with absolutely no prior rehearsals. Audiences who followed the models enjoyed an incredible on-ground activation at the Commons KL, bringing the Lazlookbook to life and seamlessly converting offline experiences into online sales. Fashion isn't just clothing; it's a statement, and our statement was loud and clear '“ go big or go home. We've created a fashion show like no other, rewriting the fashion rulebook!
