A Raya festive film that is authentic, relatable to the masses, and based on PETRONAS's brand purpose which is about progress.
Solution:
A story based on a cultural insight of bring back the true meaning of Salam on the first day of Raya. Every Salam brings a different meaning in our lifetime, reminding us to appreciate each moment of forgiveness. This Aidilfitri, embrace 'Salam from the Heart'.