Suu Balm: How We Made Malaysians Gatal For This Beat
9. Entertainment Kancils [9.13 Use of Original Composition]
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Links:
https://www.instagram.com/p/DIqwuobhY5W/
Product/Service:
Suu Balm Dual Rapid Itch Relief Body Moisturizer
Client:
Livemed Sdn Bhd
Brief:
People only look for itch relief when the itch starts. By then, Suu Balm is just one of many itch relief options.
We needed to make it top of mind before the itch hits.
Solution:
We created an original track "Use Suu Balm, No Need to Gatal", a pop-parody earworm designed to stick like an itch you can’t scratch. Designed to sound like a guilty pleasure, the lyrics tied the double meaning back to the brand's message.
The song dropped as the punchline in SOIMJENN’s comedy skit about a suspicious student behaving inappropriately in a library. Or so it seems. Until the beat drops, and everyone’s bopping to the anthem of itch relief.
