PRUFirst: As Essential As Your Life's Essentials
7. Commerce Kancils [7.3 Best use of Commerce (digital-led)]

Links:
Product/Service:
Insurance
Client:
Prudential Assurance Malaysia Berhad, PAMB
Brief:
Get a generation of people who care less about insurance to care more about it.
Solution:
Gen Zs may not think about life protection, but they care about keeping their lifestyles and not losing it. So we showed just how essential owning PRUFirst was by masquerading our ads as non-insurance, insurance ads, speaking and appealing to Gen Zs in a way they would consume their content through the use of avatars who shared Gen Zs' top 4 interest areas: music, gaming, coffee, and fashion.


Flag Entryx
Reason
Email
___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/