To develop a year-end campaign to reignite brand love and to bring more fans to dine in at Nando's casas (restaurants), in response to pandemic-related dining restrictions that left Nando's temporarily forgotten.
Solution:
Malaysians love festivals. Malaysians love Nando's. So we combined the two to create a new, inclusive festival for all races. We made new Nando's design elements that fused Hari Raya, Chinese New Year and Deepavali motifs with Nando's South African visual elements, then used these motifs to reimagine and redesign the look and description of our PERi-PERi sauce bottles.