Syawal Is Menanti - A Film By Wak Anderson
6. Digital Experience Kancils [6.3 Best use of social & messaging platforms]
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Links:
https://drive.google.com/drive/folders/1OHeJEhZsvXlqTbfNdlKLli64VnP2zSR4?usp=drive_link
Product/Service:
Company Holiday Greeting (Self-Branded)
Client:
BFM Media Sdn Bhd (Self-Branded)
Brief:
It's Raya. Every brand out there is spending good money to grab your attention on social media.
How can you effectively deliver the message of 'œbalik kampung safely' that stands out?
Solution:
Hopping on the wildly viral Wes Anderson trend, BFM produced a spoof version of the director's trademark cinematography with localised elements. Think: the iconic kalendar kuda, sarong, MRT announcement, Myvi.
The video went viral, and to echo an Instagram comment:
'second best video made ive seen using this wes anderson thing.'
Because we all know number 1 is Wes Anderson's.
Obviously.
