Croco Toothbrush
5. Design Kancils [5.1 Brand Identity Design]

Links:
Product/Service:
FMCG
Client:
Sifar Malaysia
Brief:
Create a brand identity and logo for a 100% biodegradable toothbrush. Our objective was to come up with something inspired from nature that was arresting, easily recognisable, and widely appealing.
Solution:
Croco Toothbrush is the brand identity we created to highlight the product's commitment to nature. We chose a crocodile to inspire the imagery of the creature gobbling up the food and gunk stuck between gums and teeth. The simple logo brought the name to life, in a way that was fun with a unique visual play.


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