Croco Toothbrush

5. Design Kancils [5.1 Brand Identity Design]

Product/Service:

FMCG

Client:

Sifar Malaysia

Brief:

Create a brand identity and logo for a 100% biodegradable toothbrush. Our objective was to come up with something inspired from nature that was arresting, easily recognisable, and widely appealing.

Solution:

Croco Toothbrush is the brand identity we created to highlight the product's commitment to nature. We chose a crocodile to inspire the imagery of the creature gobbling up the food and gunk stuck between gums and teeth. The simple logo brought the name to life, in a way that was fun with a unique visual play.

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