AudioProtect

4. Outdoor Kancils [4.4a Best use of ambient: Single]

Links:

Product/Service:

Ride-hailing

Client:

Grab

Brief:

Background:When a safety incident happens in a Grab ride, our main evidence comes from what drivers and passengers say. But sometimes, their stories don't match. As a result, many of these he-say-she-say cases are left unresolved because of the lack of evidence. Challenge:Grab was founded to champion safety in mobility, especially women's safety, but this is a delicate situation. How do we ensure safety in a way that doesn't offend drivers or passengers, while not being too intrusive?

Solution:

Insight:People tend to behave better when they know they're being observed.IdeaAudioProtect: Encrypted recordings in Grab rides, that does two things: (1) Deter conflictsPeople are more likely to be on their best behaviour, knowing that the ride is being recorded.(2) Resolve conflictsProvides impartial evidence, thus an unbiased witness in rides.

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