Built For Life - Malaysia's 1st Official Automotive Podcast
9. Entertainment Kancils [9.2 Broadcast & Live Streaming]
×
![]()
×
![]()
×
![]()
×
![]()
Links:
https://www.sdacford.com.my/whats-new/built-for-life-podcast
Product/Service:
Automotive
Client:
Sime Darby Auto Connexion '“ FORD Malaysia
Brief:
Faced with declining demand and the displacement of the Ford Ranger as a recreational vehicle by the boom of SUVs in the market, the Ford team in Malaysia set out to reinvigorate interest in the pickup truck and expand its audience by positioning Ford brand as the subject experts on Pickup trucks by way of continuously seeding its product proposition through showcasing interesting/unknown features and uses of the ford ranger.
Solution:
Launching the first-of-its-kind, "Built For Life" podcast, the campaign sought to showcase the Ranger's rugged capabilities and versatility to cater to diverse Malaysian lifestyles. This shift in campaign messaging underscored Ford's efforts to differentiate its trucks from the competition, showcasing their seamless integration into various aspects of owners' lives.
Hosted by a popular radio personality, the podcast episodes explored the Ranger's advanced features, off-road culture, and compelling ownership stories. Synergistically implemented across Spotify, YouTube, social media, and content partnerships, the campaign achieved impressive results generating over 379,000 unique Spotify listeners, 6.6 million video views, and a significant 2,903 test-drive leads - nearly quadrupling the previous quarter's figures.
