2Gbps Time Kabel Besar

9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:

Product/Service:

Time 2Gbps

Client:

Time Internet

Brief:

The home internet category is filled with undifferentiated packages and an excessive use of family imagery. Time wants to penetrate the market by launching its first-ever 2Gbps plan (the first and fastest speed). How can Time then distinguish themselves from its bigger competitors?

Solution:

Even though Time was a smaller challenger, it had a secret weapon which is its stronger 100% fibre connection (which we call it Time's Kabel Besar). Aspiring to be the most helpful brand, we launched the campaign 2Gbps Time Kabel Besar with a film and a new rebrand. We took Kabel Besar (Strong Connections) to the next level by giving every Malaysian the advantage of staying ahead with their own shortcut to success.

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