Durex The Art of Play

6. Digital Experience Kancils [6.16 Creative Effectiveness: Digital Experience]

Product/Service:

Durex

Client:

Reckitt Benckiser

Brief:

How can Durex - Malaysia's oldest and largest sexual wellness brand - connect with a younger audience who are too shy to ask for sexual advice from proper sources.

Solution:

What Malaysian young people are not shy about is their love for manga - often going out in public dressed as their favourite characters.The Art of Play - four sexy manga issues dealing everything from foreplay to toys for play. Helping young Malaysian couples have better and safer sex, in a very graphic manga style - just the way they like it. Each issue was available for free on the Durex Academy website along with educational quizzes and supported by KOLs.

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