Windows of Hospitality
6. Digital Experience Kancils [6.1 Best use of web platforms]
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Links:
https://www.malaysiaairlines.com/my/en/home.html
Product/Service:
Malaysia Airlines Website Revamp
Client:
Malaysia Airlines
Brief:
In 2022, as global passenger traffic began to recover, Malaysia Airlines faced challenges in capitalizing on the rising demand for air travel. The primary obstacles? A less-than-optimal web experience marked by a cluttered user journey, slow responsiveness, and navigation issues, along with inconsistencies in brand alignment.
Furthermore, travelers' expectations have shifted. Today's passengers are in search of a personalized, seamless experience and quick access to information.
Using Adobe Experience Cloud, Malaysia Airlines revamped its website to improve the overall digital customer journey - from the moment travellers visit the website to search for and book their tickets to experiencing a hassle-free online check-in on the day of their flight.
Solution:
Malaysian Hospitality is about discerning guests' desires and exceeding them, a promise Malaysia Airlines exemplified using the concept "Windows of Hospitality".
The new Malaysia Airlines website embeds inspirational images of destinations combined with iconic Malaysian batik in the designs, reflecting the promise of experiencing Malaysian hospitality around the world.
Aside from a truly Malaysian design, additional improvements in the website also include:
The design facilitated a smooth booking process that mirrors the warmth and care intrinsic to the Malaysian spirit.
- Personalised content with the most relevant topics and destinations based on users' past activities, such as completed bookings, destination search history, and other website activities.
- Fully responsive and fast-loading website optimised to launch on any device.
- Improved search functionality and user-friendly navigation interface so users can find exactly what they are looking for
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