The Haval H6 Ultimate Fuel Challenge Demo

8. Brand Experience & Activation Kancils [8.5 Best launch/relaunch]

Product/Service:

Automotive

Brief:

Highlight the fuel efficiency of the GWM Haval H6, and help it stand apart from the many other SUVs in the market at its price range (RM100k-170k).

Solution:

To prove that the Haval H6's fuel efficiency stood above its competition, we put it to the test.... by building a billboard. We put it on the road with a single tank of fuel, shot photographs of it, edited it, had client approval on-the-spot, then sent it for printing, built a 40 by 15 foot frame, waited for the printout to be delivered, before finally hanging it on the billboard... long before the car had run out of fuel.

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