MV K-TERHANGAT MEKDI
9. Entertainment Kancils [9.13 Use of original composition]
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case film
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Links:
https://youtu.be/PKacp7-Vges?si=mr5zBTIPLSYJS6u0
Product/Service:
MC DONALD'S MALAYSIA
Client:
MC DONALD'S MALAYSIA
Brief:
To create an infectious, contemporary K-pop track that captures the fiery excitement of McDonald's Spicy Korean Burger. A bold, playful fusion of K-pop energy and McDonald's spirit of innovation, designed to excite existing fans while connecting with new audiences through a fun, irresistible dance anthem.
Solution:
With Meerqeen, Hael Husaini and Han Byul bringing their own star power to the campaign, we wanted a track that was fun, infectious and unapologetically K- pop. Drawing inspiration from groups like SEVENTEEN and RIIZE, we crafted a high-energy dance-pop anthem with irresistible hooks, punchy rhythms and plenty of attitude. A track designed not just to be heard, but to get people moving.
