Delivering Asia’s Energy Transition, by Design
5. Design Kancils [5.1 Brand Identity Design]
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Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
Energy Asia needed to establish itself as a leading voice in driving real change for the region’s energy transition. The challenge was to build awareness for the first Energy Asia Awards and encourage participation from key markets and stakeholders while strengthening its credibility across Asia.
Solution:
To build awareness and credibility for the first Energy Asia Awards, we created a design system that could stand proudly on its own yet feel unmistakably part of the Energy Asia brand.
Drawing inspiration from the main logo and theme, Delivering Asia’s Energy Transition, the identity was refined to feel elegant, modern and elevated, a visual language that reflected prestige and progress. Every detail, from motion to colour and typography, was crafted to strengthen recognition and unify the Awards with the larger Energy Asia movement. A distinct identity, designed for distinction, belonging and belief.
