KOLs Making A Quick Profit Off Pizza Hut

8. Brand Experience & Activation Kancils [8.2 Best digital-led brand experience & activation]

Product/Service:

Pizza Hut

Brief:

A whole pizza for RM6 is a good deal, but how do you know it's the best deal in town?

Solution:

When top business influencers spotted Pizza Hut's deal, they knew it was too good not to... rebrand, and sell it at a higher price to make a profit! And that's exactly what they did. Through a series of elaborate social posts, hyping up their own pizza food trucks to a massive launch day event, all was well until they got busted by their own followers and the true best deal in town was revealed.

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