American Tourister Rollio 2024
10. Craft Kancils [10.9 Music in Film Content]
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Links:
https://www.youtube.com/watch?v=qc-kowlK-2Q
Product/Service:
Rollio U 2024
Client:
Samsonite Singapore
Brief:
To convey the essence of high fashion through an innovative blend of interpretive dance choreography, showcasing the fluidity, elegance, and dramatic flair that characterise both high fashion and dance; encapsulating the energy of youth. This ad should evoke emotions, celebrating movement as an extension of style, grace, and confidence
Solution:
To elevate the concept of high fashion through interpretive dance, the solution lies in the strategic use of music to reinforce the emotional and stylistic qualities of the choreography and fashion. The sound will not merely accompany the visuals; it will be an integral part of the narrative, underscoring the fluidity, elegance, and boldness of the collection.
