The Cleaning Exorcism
1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]
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Links:
https://www.instagram.com/reels/DQWmMSEgbc_/
Product/Service:
Tineco FLOOR ONE S9 Artist Steam
Client:
Tineco
Brief:
Social feeds are crowded with functional product demonstrations that audiences can easily scroll past. Tineco needed to showcase the FLOOR ONE S9 Artist Steam and its product features in a format designed for social viewing. The challenge was to turn a conventional cleaning demonstration into a piece of entertainment that could hold attention while still communicating the product clearly, naturally and memorably.
Solution:
We turned a cleaning demonstration into a supernatural comedy. Elaine plays a nun confronting a Hokkien-speaking ghost, with stubborn dirt becoming the enemy and Tineco’s powerful steam becoming the tool for “purification.” Instead of stopping the story to demonstrate the product, features including steam cleaning, anti-tangle design, flexibility and self-cleaning were woven into the plot and punchlines. The result was a product demonstration built to behave like creator entertainment in the social feed.
