Strength fuels passion
10. Craft Kancils [10.16a Advertising Photography: Single]

Links:
Product/Service:
Food & Beverage
Client:
Abbott Malaysia
Brief:
Position Ensure Gold as the champion of muscle health by raising awareness about Sarcopenia, showing how Ensure Gold strengthens muscles, empowering older adults to pursue their passions despite aging.
Solution:
The campaign visualizes strength with physically built typography in a rugby kit, symbolizing the inner power driving an aging player. A single dramatic light source and sunrise gradient convey hope and resilience. The realistic photography captures the player's grit, sweat, and movement, reinforcing the message: 'Strength Fuels Passion,' highlighting how Ensure Gold supports muscle health and passion.


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Reason
Email
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