BLOOOOM! Grad Fiesta
10. Craft Kancils [10.23b Chinese Copywriting, Content Writing & Scriptwriting: Campaign]
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Links:
Product/Service:
Event
Client:
New Era University College
Brief:
We understand that graduation ceremonies are traditionally solemn and dignified, but as a significant milestone in our graduates' lives, we believe the event should be more than just a formal occasion. At New Era University College, we set out to reimagine this experience by blending the gravity of the moment with youthful vibrancy, transforming it into something extraordinary. The challenge lay in capturing the spirit of transformation and opportunity in a way that resonates with our diverse student body. How can we deliver a message of empowerment and growth that inspires our graduates as they embark on their future paths?
Solution:
To create a vibrant and memorable graduation experience, we transformed the traditional convocation into an artistic celebration. Inspired by the theme of "走花路" (Walking on a Path of Flowers), the BLOOOOM! Grad Fiesta mirrored the blooming potential of each graduate.
We crafted Chinese copywriting around this concept, where "walking on a path of flowers" symbolizes the promising future that lies ahead for the graduates. The language of youth is vibrant and full of life it's filled with passion, energy, and ambition, mingled with a sense of adventure and uncertainty. Through thoughtful messaging, we encouraged the graduates to embrace their journey confidently and showcase their potential as they move into the future.
