PETRONAS 50 Festive Dreams
1. Film & Branded Content Kancils [1.15 Kancil for Good: Film & Branded Content]
×
![]()
case film
×
![]()
case board
×
![]()
×
![]()
Links:
Product/Service:
Oil and Gas
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
Many Malaysians today feel a growing sense of disconnection from PETRONAS. While PETRONAS remains respected as a symbol of progress and innovation, its emotional resonance with everyday Malaysians has faded over time.
The challenge now is to bridge that gap; to strengthen PETRONAS' emotional connection with the people by reigniting a sense of pride, belonging, and shared purpose.
Solution:
PETRONAS turned its 50th anniversary into more than a celebration, it became a movement of giving and fulfilling dreams. PETRONAS 50th Anniversary: 50 Dreams united employees and Malaysians across the nation in acts of kindness throughout 2024, capturing the true spirit of togetherness, gratitude, and generosity. Through heartfelt storytelling, the campaign brought to life the dreams of individuals from underprivileged communities across Sabah, Sarawak, and Peninsular Malaysia, revealing touching moments of hope and progress that reflect Malaysia's shared spirit. Amplified through digital films, the initiative reminded everyone that dreams truly do come true when we come together.
