最新Astro X3 | 谁喜欢等?
12. Craft Kancils [12.23a Chinese Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.youtube.com/watch?v=ml1pKicjttc
Product/Service:
Astro X3
Client:
Astro Malaysia
Brief:
Astro wanted to introduce Astro X3, a new streaming-first offering designed to make enjoying Astro simpler than ever. With no box, no installation and a more flexible subscription option, it removed the traditional barriers to getting started.
But in an increasingly crowded streaming landscape, standing out was only half the challenge. Astro also needed to shift perceptions of the brand, moving audiences beyond the old Astro experience and showing them a faster, more convenient way to enjoy their favourite entertainment.
Solution:
We turned a familiar Chinese dining frustration into an unexpected product demonstration with 最新Astro X3 | 谁喜欢等? (The New Astro X3 | Who Likes Waiting?)
When a woman loses her patience waiting for a hotpot table, an over-the-top salesman appears out of nowhere, pitching Astro X3 as the instant alternative to all that waiting and hassle.
The result was a fast-paced, culturally relevant story that mirrored the product itself: quick, convenient and straight to the point. Instead of simply telling audiences that Astro had changed, we showed them just how different the new Astro could be.
