Cosmoderm, MyBestie

8. Brand Experience & Activation Kancils [8.8 Best small-scale brand experience & activation campaign]

Links:

Product/Service:

Skincare

Client:

Vanity Cosmeceutical Sdn Bhd

Brief:

Cosmoderm was losing relevance among younger skincare users, despite its strong heritage and product trust. With louder, trendier brands dominating social spaces, we needed to spark reappraisal — not through heavy messaging, but by making Cosmoderm feel emotionally present again. The brief: reconnect with Gen Z and Millennial audiences in a way that felt personal, authentic, and grounded in real-life connection. Create an experience that reflects what Cosmoderm has always stood for — comfort, care, and confidence — but reimagined for today’s world. Small budget. Big heart. Make people feel something again.

Solution:

Cosmoderm had the heritage, the formulas, the trust. But in a world of TikTok-fuelled skincare hype, it faded into background noise. Not hated. Just forgotten. We didn’t need to advertise — we needed to reconnect. Because in beauty, what keeps you loyal isn’t the product—it’s how the brand makes you feel. We reframed Cosmoderm as more than skincare: a steady, supportive best friend. Cosmoderm, My Bestie wasn’t just a line — it was a role reset. We showed up where besties do: unfiltered, unmissable, and unapologetically present. What began as a small-scale activation became a cultural re-entry — building warmth, trust, and momentum across touchpoints. A legacy brand made relevant again, not through noise — but through heart.

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