Kara's Packs of Inspiration: Nasi Kerabu
10. Craft Kancils [10.15a Illustration: Single]
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Links:
Product/Service:
Consumer Goods
Client:
Kara Marketing Sdn. Bhd.
Brief:
Ever noticed that nearly every santan product shows a coconut on the packaging? Yep, ours too. Therefore this Ramadan and Raya, we decided to transform the packs with designs that are intentional and uniquely ours to celebrate what Malaysians hold close to their hearts (or tummies).
Solution:
The Malaysian favourite Nasi Kerabu is a hearty dish.To capture the nature of this dish, we used batik art, known for its earthy tones,to mirror the natural colours of the food components--rich blue, warm yellow,bold orangey-red, dark green. Plus, we used organic motifs to bring out the features of fresh herbs and ulam. As both share influences from Malay and Thai cultures, this art style resonates deeply with this dish.
