Supersize TikTok Shop’s 9.9 Brand Festival
6. Digital Experience Kancils [6.4 Best use of online advertising]

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case film
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Links:
https://www.youtube.com/watch?v=g-nepDhGdxI
Product/Service:
E-commerce
Client:
TIK TOK SHOP
Brief:
Oversized deals deserve oversized storytelling. As one of TikTok’s biggest sale events of the year, the campaign dramatizes the excitement and scale of the festival while staying fun, quirky, and unmistakably TikTok. The central idea plays on the line “When 9.9 hits, everything gets bigger.”

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