Mister Potato - Horse-h Liao Drama (CNY 2026)

1. Film & Branded Content Kancils [1.3 Film (Social Platforms)]

Links:

https://www.youtube.com/watch?v=APg-zrSqfy0

Product/Service:

Mister Potato

Client:

MAMEE-Double Decker (M) Sdn. Bhd.

Brief:

Even as Malaysia's No. 1 potato chip brand, Mister Potato was finding hard to break their 49.2% market share ceiling. More so, during the CNY window when the market was flooded with comms noise and promotions by their competitors. A campaign was needed to break through the clutter.

Solution:

A campaign with big appeal to a new generation celebrating CNY on their own terms. They weren't rejecting tradition. They were remixing it, spoofing it and making it their own. So we took Malaysian-loved kung fu classics, watched together as a family, and gave it a twist.

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