Type R - Born For Track
9. Craft Kancils [9.4a Film Editing: Single]

Links:
https://www.youtube.com/watch?v=WFNGfQn8Iwg
Product/Service:
Honda Type R
Client:
Honda Malaysia
Brief:
Type R is a global high performance icon and the 2023 Type R is the most powerful one that Honda has ever created. To ramp up excitement for this model, we were asked to create a brand film that showcased its performance and handling. A film for the true fanatics of Type R.
Solution:
The film let's Type R speak for itself. There wasn't a need for much of a story. Nor a need to feature characters. There wasn't even a need for music. Just the pure performance and sound of Type R. The film was paced to keep the excitement consistently high. Type R conquered every corner and straight of the race track as its fans went along for the ride, feeling the adrenaline kick in as if they were driving it themselves. The sound design was carefully thought out to appeal to die-hard fanatics, with the iconic engine roar stirring emotions and leaving them wanting more. To further amp up the performance, we added a 'teleportation' effect to certain track scenes, to make it seem as if Type R was so fast that it needed to catch up to itself.


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