PETRONAS Speedphoria: Rev Up Your Pulse
10. Craft Kancils [10.15a Illustration: Single]
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Links:
Product/Service:
Motorsport
Client:
Petroliam Nasional Berhad (PETRONAS)
Brief:
PETRONAS Grand Prix of Malaysia needed to engage a younger audience while elevating the sport’s relevance in Malaysia. With shifting audience demographics, the challenge was to refresh PETRONAS Grand Prix of Malaysia’s brand appeal and create a seamless, integrated campaign that resonated across multiple channels and touchpoints.
Solution:
To capture their attention, we brought MotoGP to life through a bold, stylised world – merging the golden age of vintage racing posters with the kinetic energy of classic Japanese anime. #Speedphoria: Degupan Maksima channels the rush of MotoGP through bold lines, vibrant colour and raw energy.
