Toyota Gazoo Racing - Brand Film
10. Craft Kancils [10.21a English Copywriting, Content Writing & Scriptwriting: Single]
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Links:
https://www.instagram.com/reel/DL9o29FPPgr/
Product/Service:
Automotive Industry
Client:
UMW Toyota Sdn. Bhd.
Brief:
Toyota Gazoo Racing needed to earn credibility from real motorsport fans in Malaysia. Not with gimmicks. Not with CGI. But with the truth of racing: skill, speed and consequence. Motorsport fans value authenticity. They can immediately recognise what is real and what is staged. To earn credibility, the experience must be genuine, not simulated.
Solution:
This film was written to subvert the clichés of automotive advertising. Instead of another safe, predictable spot, the script takes viewers on an unexpected ride. The writing became the backbone of the film’s identity. The script shaped the pacing, performance, edit, sound and music driving every beat of chaos that unfolded. By breaking category norms, it turned a product-focused narrative into an unexpected piece of entertainment that resonated with racing fans.
