La Roche-Posay MELA B3 Serum
6. Digital Experience Kancils [6.8 Best use of content marketing]
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Links:
https://www.instagram.com/reel/C8RsbPAPy8Q/
Product/Service:
La Roche Posay Mela B3 Serum
Client:
La Roche Posay
Brief:
Self-proclaimed skincare gurus are on the rise where people now seek advice: social media. Consequently, many skincare users end up purchasing recommended products without sufficient explanation or understanding, leading to poor brand reviews.
Our challenge was to position La Roche-Posay as a trustworthy brand that understands the science and needs of skincare.
Solution:
To create trust that La Roche-Posay is a brand that understands, we decided to first help skincare users understand a long-standing and complex issue: hyperpigmentation.
In introducing the Mela B3 Serum, we tackled the challenge to simplify a heavy subject by personifying the science behind hyperpigmentation.
We launched a video on Instagram, Tiktok and Youtube, with a life-sized demonstration of sun damage on skin cells. In the video, influencer Jenn Chia, known for skits involving multiple personalities, took on the roles of main characters and the face of the Mela B3 Serum to tell a story about how the product can help.
