Toyota Extra Mile
10. Craft Kancils [10.15a Illustration: Single]

case film
Links:
https://www.youtube.com/watch?v=O9OvKyrRdVo
Product/Service:
After-Sale
Client:
Toyota Malaysia
Brief:
Brief: Extra Mile is the umbrella brand for Toyota's aftersales product and services.Based on the proposition of 'The Extra in Every Toyota', we were tasked to develop a film to encapsulate the Toyota Extra Mile promise of delivering an exceptional car ownership experience.
Solution:
Illustration Solution: Most after-sales products and services serve serious and functional purposes. Our approach was to depict how one's journey with Toyota takes them through not one but 'worlds' of experiences and enrichment. To illustrate this, we needed to craft and create each world in a story that seamlessly transports from world to world. That ultimately delivered the encapsulation of the Extra Mile brand in an engaging and entertaining way.


Flag Entryx
Reason
Email
___ ___ ___ ___ ___ ___ ___ ___ /\ \ /| | /\__\ /\ \ /\ \ /\ \ /\ \ /\ \ /::\ \ ___ |:| | /:/ _/_ /::\ \ /::\ \ /::\ \ ___ /::\ \ /::\ \ /:/\:\__\ /\__\ |:| | /:/ /\__\ /:/\:\__\ /:/\:\ \ /:/\:\__\ /\__\ /:/\:\ \ /:/\:\__\ /:/ /:/ / /:/__/ __|:|__| /:/ /:/ _/_ ___ ___ /:/ /:/ / /:/ /::\ \ /:/ /:/ / /:/ / /:/ \:\ \ /:/ /:/ / /:/_/:/ / /::\ \ /::::\__\_____ /:/_/:/ /\__\ /\ \ /\__\ /:/_/:/__/___ /:/_/:/\:\__\ /:/_/:/ / /:/__/ /:/__/ \:\__\ /:/_/:/__/___ \:\/:/ / \/\:\ \__ ~~~~\::::/___/ \:\/:/ /:/ / \:\ \ /:/ / \:\/:::::/ / \:\/:/ \/__/ \:\/:/ / /::\ \ \:\ \ /:/ / \:\/:::::/ / \::/__/ ~~\:\/\__\ |:|~~| \::/_/:/ / \:\ /:/ / \::/~~/~~~~ \::/__/ \::/__/ /:/\:\ \ \:\ /:/ / \::/~~/~~~~ \:\ \ \::/ / |:| | \:\/:/ / \:\/:/ / \:\~~\ \:\ \ \:\ \ \/__\:\ \ \:\/:/ / \:\~~\ \:\__\ /:/ / |:|__| \::/ / \::/ / \:\__\ \:\__\ \:\__\ \:\__\ \::/ / \:\__\ \/__/ \/__/ |/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/ \/__/