The Gaharu - Interior Fragrance

5. Design Kancils [5.8 Packaging Design]

case board

Links:

https://thegaharu.com/

Product/Service:

Interior Fragrance

Client:

The Gaharu

Brief:

How can a Malaysian fragrance brand rooted in gaharu (agarwood) heritage appeal to a global, design-conscious audience? The task was to create The Gaharu’s brand identity and packaging system—one that embodies cultural depth, craftsmanship, and modern sophistication.

Solution:

We began by distilling The Gaharu’s essence: refined, soulful, and globally attuned—grounded in the symbolism of gaharu, a name that evokes rarity, calm, and cultural depth. Drawing inspiration from both Eastern restraint and Western refinement, we developed a minimalist identity that exudes quiet confidence and cross-cultural elegance. A muted blush palette, refined typography, and linear illustrations capture the harmony between serenity and sophistication. Each fragrance—Paris, Tokyo, and the Middle East—translates its city’s character through scent and sight, transforming each unboxing into a journey of discovery. The packaging, crafted in a book-style box with embossed textures and metallic accents, evokes the tactile ritual of luxury perfumery. More than a fragrance, The Gaharu offers a sensory narrative—where design, culture, and emotion converge to reimagine Malaysian sophistication on a global stage.

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