Rumah Tengah-Tengah

1. Film & Branded Content Kancils [1.12 Best use of Cultural Insights in Film & Branded Content]

Links:

https://youtu.be/qscOa_8pwNw?si=36RTO0wHJzCVl8G0

Product/Service:

Digital (Social Media)

Client:

Astro Audio

Brief:

Malaysia is a multicultural nation, home to a rich tapestry of races and communities. In celebration of this diversity, Astro Audio aims to deliver a powerful message that pays tribute to Malaysia’s multicultural identity. This initiative promotes unity and kindness, while highlighting the beauty of living harmoniously across different cultures and backgrounds.

Solution:

To celebrate Malaysia’s multicultural spirit, Astro Audio has launched its first-ever brand film, uniting all 13 of its radio stations – ERA, ERA Sabah, ERA Sarawak, SINAR, THR GEGAR, ZAYAN, HITZ, MIX, LITE, MY FM, GOXUAN, MELODY and RAAGA – in a historic collaboration. The tone of the Brand Film leans on light comedy with subtle emotional beats, showcasing the everyday charm of Malaysian neighbourhood life. The voice is inclusive, relatable, and friendly — capturing the quirks of Malaysian multiracial communities while delivering a meaningful message of unity. Told through the dry, witty narration of Razak, a quirky realtor from across the street, Rumah Tengah-Tengah is a chaotic yet heartwarming tale of neighbourly grudges and accidental unity.

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