Carlsberg Raikan Kebanggaan Sabah dan Sarawak
5. Design Kancils [5.8 Packaging Design]
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Links:
Product/Service:
Alcohol
Client:
Carlsberg Malaysia
Brief:
Carlsberg wanted to connect with East Malaysians in a way that truly celebrated their unique cultural identity. How do we express their pride in local culture authentically?
Solution:
In East Malaysia, tattoos are a way to showcase one's cultural identity and heritage. To celebrate local pride, we collaborated with two prominent East Malaysian tattoo artists to develop a series of limited edition cans featuring designs inspired by local tattoo culture.
