Macam-macam Gaya Hidup, Sama-Sama Keluarga

6. Digital Experience Kancils [6.8 Best use of content marketing]

Links:

https://www.youtube.com/playlist?list=PLA0zWqKDWYEJiewT_IVq0_qyfxsxF893v

Product/Service:

UNI5G

Client:

Telekom Malaysia / Unifi

Brief:

In Malaysia's crowded telco market, everyone's shouting at the same audience and usually, it's the older crowd. But as a challenger brand, Unifi needed a fresh way to connect with more than just parents. They needed to make the whole family listen, swipe, and switch.

Solution:

In today's digital world, families want to connect, but they just can't. Why? Because in Malaysia, family is everything. 90% of Malaysian families say spending time together is important, but even when they're together, they enjoy things separately.Spending hours on their phones, Gen Z loves quick, lofi TikTok content, while Millennials prefer YouTube & Meta storytelling. Two generations, divided by screens.Unifi bridged that divide with Macam-macam gaya, sama-sama keluarga Malaysia's first-ever dual-perspective film series: TikTok-worthy humor for Gen Z, and longer storytelling for Millennials. Both explored hilarious generational conflicts, thanks to the UNI5G Family Plan.Unifi took the debate to the streets, airwaves, and billboards, with a catchy music video dominating Spotify and YouTube Music. Trending online content sparked an intergenerational showdown.The result? Tripled engagement, boosted product consideration, and family plan subscriptions soared.

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