NESCAFÉ D'Pantri Jaya

6. Digital Experience Kancils [6.8 Best use of content marketing]

Links:

Product/Service:

NESCAFÉ 3in1

Client:

NESCAFÉ

Brief:

A STRESSED NATION DIDN'T NEED ANOTHER COFFEE ADAs part of a global workforce grappling with high levels of anxiety and stress, we wanted Malaysians to get the best start to their day with a boost from NESCAFÉ 3in1. Our intention was not to stress them out with more ads, so we brought in some laughs and great coffee, instead.

Solution:

Introducing D'Pantri Jaya, a comedy series on social media that was launched to entertain and uplift our audience. Through 3 endearing characters who share their love for our coffee while providing hearty laughs, we forged genuine connections beyond the typical brand-customer relationship.The series was supported by teaser videos, memes, and polls, leading viewers to full episodes on YouTube, subsequently to purchase

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